Nielsen: Adspend Up 6.3% In 2004

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Ad spending grew 6.3 percent in 2004, according to preliminary figures released last week by Nielsen Monitor-Plus, which tracks expenditures across 13 media. With the exception of spot TV (down about 1 percent) and spot radio (down 2.9 percent), all other media posted gains for the year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in