Nielsen Adds Live Back Into Local Ratings

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Nielsen reversed course Thursday (July 1) and told clients it was putting Live program ratings back into its local market reports.

But this time, the ratings firm didn’t have to cut one of its other data streams to do it. Live + Same Day, along with Live + 3-Day and Live + 7 Day, will remain, leaving the decision about which data stream should be currency up to stations and agencies to duke it out in negotiations.

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