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NEW YORK Advertising spending grew slightly more than 5 percent in the first half of the year across major measured media, according to preliminary figures released Thursday by Nielsen Monitor-Plus, the ad tracking service of Nielsen Media Research.
Most of the 15 reported media showed gains, with the Internet leading the way, up nearly 50 percent, followed by Spanish-language TV, up 22 percent, due largely to World Cup coverage.
“Ad spending continues to build in strength when compared to last year, although not at the levels projected by many at the beginning of the year,” said Jeff King, managing director of Nielsen Monitor-Plus.
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