Nielsen Acquires Part of Scanner Applications

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.





NORTHBROOK, ILL. – Nielsen Marketing Research signed a letter of intent to acquire a 20% stake in Scanner Applications, a scanner-based promotions company based in Cincinnati. Nielsen will have the option to acquire the company for up to $20 million. It will remain a separate operating division, and the two companies will share Nielsen’s information collections and data processing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in