Nicorette Stages Costume Execudrama in U.K.

NEW YORK People-size cigarettes gather in an ominous boardroom and talk about how they can beat Nicorette in a U.K. television spot for the quit-smoking aid.

The 40-second commercial, via Abbott Mead Vickers BBDO in London, broke last month in the U.K. and was directed by David Shane of Hungry Man. In the ad, people dressed as cigarettes watch a video of a woman declining to smoke. An executive then yells at the tobacco cravings that they aren’t doing their job, thanks to Nicorette.

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