Nicklaus Golf Equipment Holds U.S. Open for Creative Account

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Officials with Nicklaus Golf Equipment in West Palm Beach, Fla., are looking at a long list of agencies across the country for what they say will be a $5-6 million advertising account in 1998. The company is currently spending around $2 million annually.
According to client marketing director Andrew York, Nicklaus Golf Equipment has been using three agencies on a project basis: The Buntin Group in Nashville, Tenn.;

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