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Nickelodeon, a cable television network targeted to children and teens, will launch a series of on and off-channel ecological initiatives on April 22, Earth Day.
The multiplatform campaign includes the airing of green-themed episodes of popular tween shows iCarly and True Jackson, VP, along with select preschool series on Nickelodeon and sibling channel Noggin, all leading up to a “Power Down” activity at 9 p.m. ET on both networks. Power Down asks viewers to turn off the lights in their homes for 60 seconds to signal a commitment to becoming environmentally conscious.