Nick At Nite/TV Land, Martin Agency Near Deal

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MTV’s Cable Channels Set to Assign Account to Richmond Shop
ATLANTA–Officials with the Nick at Nite/TV Land cable channels are in negotiations to award their $8-10 million creative account to The Martin Agency in Richmond, Va., sources said last week.
The review, which began in April, had been narrowed to two finalists: Martin and the New York office of Foote, Cone & Belding.
Executives at The Martin Agency and Nick at Nite/TV Land, a division of Viacom’s MTV Networks in New York, declined comment on reports that a decision on the business had been reached.

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