Niche Online Marketers Venture Into Real World

NEW YORK On a Tuesday this spring, about 300 young men and women gathered after work for a somewhat unusual event: a pool party held inside a hotel bar in midtown Manhattan. Frolicking in the water with beach balls and paddling around the swim-up bar, they were treated to complimentary Sparks, a caffeinated malt liquor drink Miller acquired last year.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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