The NHL Network Should Probably Read This Week’s Data Points

Today, the NHL Network is launching NHL Tonight: 2014 Sochi Edition, a live highlights show that will run immediately following the Latvia-Switzerland telecast. In this week's Data Points we learn how Olympic viewers like to be marketed to. Finally you'll never guess who the Sports Illustrated Swimsuit Issue's newest model is. 

NHL Network Preps Olympics Highlights Show 

Olympics Viewers Don't Like Celebrity Endorsements 

Sports Illustrated Swimsuit Issue's Newest Model