NFTs Are All the Rage, but Who’s Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles

The latest survey from Adweek/Harris Poll dives into consumer sentiment around the internet's hottest new collectible: the non-fungible token. Adweek; Getty Images

The buzz around non-fungible tokens (NFTs) has taken over the internet in the past several weeks, and public awareness of the digital collectibles is rising fast.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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