NFTs Are All the Rage, but Who's Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles

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The buzz around non-fungible tokens (NFTs) has taken over the internet in the past several weeks, and public awareness of the digital collectibles is rising fast.

To get a sense of who’s interested in NFTs, why and in what form, Adweek partnered with Harris Poll to survey 1,088 adults in the U.S. on their overall familiarity with the tokens and how likely they would be to purchase one.

(Editor’s note: Claims about investments have not been verified by an independent brokerage firm, securities exchange, other financial institution or trading records.)

Familiarity with NFTs jumped 13 percentage points in the last two weeks

According to the new survey, which was conducted last week, 40% of respondents said they’re “familiar” with NFTs—up from just 27% two weeks ago—and 81% say they’re “aware” of them.




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