Data & Insights

NFTs Are All the Rage, but Who's Actually Buying Them?

According to a new Adweek/Harris Poll survey, millennials are most likely to invest in the digital collectibles

The latest survey from Adweek/Harris Poll dives into consumer sentiment around the internet's hottest new collectible: the non-fungible token.Adweek; Getty Images
By Kathryn Lundstrom

April 5, 2021

The buzz around non-fungible tokens (NFTs) has taken over the internet in the past several weeks, and public awareness of the digital collectibles is rising fast.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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