NFT Platform Heir Hopes to Catch Fire by Tying Tokens to High School Sports Stars

The platform co-founded by Michael Jordan's son wants to become the 'Heir' apparent in Web3

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Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.

NFT platform Heir is hosting a two-day event titled NFT Jam. Taking place in Atlanta on Sept. 9-10, the highlight will be a two vs.

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