NFT Platform Heir Hopes to Catch Fire by Tying Tokens to High School Sports Stars

The platform co-founded by Michael Jordan's son wants to become the 'Heir' apparent in Web3

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia.

NFT platform Heir is hosting a two-day event titled NFT Jam. Taking place in Atlanta on Sept. 9-10, the highlight will be a two vs.



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