NFL’s Vikings Tap BBDO

MINNEAPOLIS Omnicom Group’s BBDO here said it has added the Minnesota Vikings account, becoming the team’s first lead agency.

Client CMO Steve LaCroix said the shop’s creative prowess and passion for the team’s brand won the day. The mission now is to build on the team’s record of 115 consecutive sold-out home games, he said. New work breaks in the spring.

Brian Kroening, ecd at BBDO in Minneapolis, added: “We will be tapping into the fanaticism of the Vikings’ ‘all-weather’ fans to help us create great work that gets folks more engaged with the Purple on a year-round basis.”

The Vikings spend about $1.5 million annually in measured media, per Nielsen Monitor-Plus.