Inspired Marketing from the Soul of Philadelphia Helps Eagles Soar

NFL's top team partners with Pepsi to score new fans

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Philadelphia has Matisse on its museum walls, Rodin by its roadside, Keith Haring adorning its rowhomes and the NFL’s only unbeaten team this season.

But it’s also where local sports faithful have thrown snowballs at Santa Claus and opposing fans, batteries at opposing players and NSFW invectives at just about everyone else

The Eagles organization recognizes that sordid side among some of its most devoted fans. So it’s trying its best to appeal to the region’s better angels.

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