NFL Uses Digital Media for Father's Day Drive

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Father’s Day falls into the National Football League’s “off-season,” but the league isn’t worried. It’s created a Web-only push for its Super Dad Sweepstakes promotion this year, ditching the radio and print push it tried last year. The reason? Fans, or displaced fans (those who root for the New York Jets but live in Arizona, Texas, or wherever), are increasingly surfing the Web.

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