NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note

Shape magazine is co-hosting a big bash

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Football isn’t just for guys, and marketers are getting wise to it.

Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine; and American Media Inc. sibling pub Men’s Fitness. The $2,500-a-head affair at New York’s Cipriani 42nd Street will have a decidedly feminine vibe, with performances by Marc Anthony, John Legend and Mary J. Blige and a fashion show featuring a new line of Shape activewear.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in