Sports Marketing

The NFL Had a Problem. Tide Helped Solve It

Detergent brand keeps a valued post-game tradition alive despite the pandemic

In its latest quarter, Procter & Gamble's fabric care division grew by high single digits.Tide
By Paul Hiebert

October 25, 2020

When the National Football League announced in July that opposing teams could no longer exchange jerseys following a game due to Covid-19, players were upset.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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