The NFL Had a Problem. Tide Helped Solve It

Detergent brand keeps a valued post-game tradition alive despite the pandemic

In its latest quarter, Procter & Gamble's fabric care division grew by high single digits. Tide

When the National Football League announced in July that opposing teams could no longer exchange jerseys following a game due to Covid-19, players were upset.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.