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NEW YORK Phil Guarascio, the longtime General Motors advertising executive who retired in 2000 for a consulting career, has been hired to head the National Football League’s marketing and sales operations, the NFL said. He succeeds John Collins, senior vice president, marketing and sales, who is leaving to take a job with the Cleveland Browns.
Guarascio has been consulting with the NFL for the past few years. His new job will put him in charge of the NFL’s advertising, marketing, market research and media planning, among other areas.
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