NFL Drafts Guarascio for Marketing

NEW YORK Phil Guarascio, the longtime General Motors advertising executive who retired in 2000 for a consulting career, has been hired to head the National Football League’s marketing and sales operations, the NFL said. He succeeds John Collins, senior vice president, marketing and sales, who is leaving to take a job with the Cleveland Browns.

Guarascio has been consulting with the NFL for the past few years. His new job will put him in charge of the NFL’s advertising, marketing, market research and media planning, among other areas. Guarascio, 61, spent 21 years with New York’s Benton & Bowles advertising agency before joining GM in 1985. He spent the next 14 years at automaker, where he was credited with leveraging the company’s resources through strategic media buys in sports and sports telecasts.

Since leaving GM, he has worked as a consultant to the William Morris Agency and served as a board member of Intermedia Advertising Group, a company that offers syndicated information about the performance of TV ads.