History-Making NFL Coach Lori Locust Talks Diversity in Sports

She refers to her decision to pivot her career to football as a 'why not?' moment

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Episode two of Adweek’s newest series, The Most Powerful Women in Sports features Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her third season with the Bucs. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first female coaches to win a Super Bowl.

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