NFL Brand Partners Kick Off PR Initiatives

Emphasis on content, social media, events

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As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR strategies to score more sales.

As reported by PR Week, several key initiatives are emerging this season. Longtime NFL partner Gatorade, part of the PepsiCo company, has launched a new League of Captains comic-themed campaign. The online comics will feature five football “superheroes”: Cam Newton of the Carolina Panthers as The Blender, JJ Watt of the Houston Texans as MegaWatt, Peyton Manning of the Denver Broncos as The Sheriff, the New York Giants’ Eli Manning as The Big Easy, and Robert Griffin III of the Washington Redskins as Triiiple Impact.

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