Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR strategies to score more sales.
As reported by PR Week, several key initiatives are emerging this season. Longtime NFL partner Gatorade, part of the PepsiCo company, has launched a new League of Captains comic-themed campaign. The online comics will feature five football “superheroes”: Cam Newton of the Carolina Panthers as The Blender, JJ Watt of the Houston Texans as MegaWatt, Peyton Manning of the Denver Broncos as The Sheriff, the New York Giants’ Eli Manning as The Big Easy, and Robert Griffin III of the Washington Redskins as Triiiple Impact.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in