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M/C/C has been tapped to handle advertising for NextiraOne, a $1 billion voice and data networking company.
Billings will be in the seven figures, according to a client representative. The account, primarily business-to-business, includes both creative and media.
Dallas-based M/C/C was selected following a review of Texas and Florida agencies, said NextiraOne vice president of marketing Douglas Ritter.
NextiraOne is headquartered in Houston, but a significant portion of its marketing division is located in Sunrise, Fla.
“[M/C/C’s] core competency is its focus on technology companies, and that made us feel very comfortable with them,” Ritter said.
It did not hurt, he added, that M/C/C founder and president Mike Crawford isa former executive of Nortel Networks.
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