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DALLAS Nextel Communications is beefing up its marketing efforts among Spanish-speaking Texans on the heels of a new ad campaign.
The Reston, Va.-based wireless-communications company is providing Spanish-speaking customer-service and sales operators for the Hispanic market in Texas, client officials said.
Created by Accentmarketing in Miami, the latest installment of the “Nextel. Ya” campaign, which translates to “Nextel. Done,” launched last year and ran in New York, New Jersey, Connecticut, Chicago, Miami, Los Angeles and San Diego.
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