Nextel Launches Review

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BOSTON Nextel Communications today confirmed what industry watchers have expected for the past several months: the company’s “evaluation” of its marketing services has turned into a review for creative and media chores on the $150-million account.

Roth Associates, New York, which has been working with the client on the evaluation since mid-November, will oversee the review process.

Incumbents Mullen, Wenham, Mass., and Initiative Media, both Interpublic Group agencies, are defending the business. A new Mullen-crafted campaign for Nextel began breaking nationwide this week.

“Today’s





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