Nextel Launches Phone Message Campaign

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Wireless service provider Nextel Communications has launched an estimated $30 million TV and print campaign to address frustration from phone customers who don’t get their messages in a timely fashion, according to Wenham, Mass.-based Mullen, which is spearheading the effort.

In a TV spot that broke on Sept. 29 called “Lacquered Table,” an exec hosting a meeting checks his voice mail, which relays a message that the table’s been lacquered and shouldn’t be used.

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