Nextel Launches Phone Message Campaign

Wireless service provider Nextel Communications has launched an estimated $30 million TV and print campaign to address frustration from phone customers who don’t get their messages in a timely fashion, according to Wenham, Mass.-based Mullen, which is spearheading the effort.

In a TV spot that broke on Sept. 29 called “Lacquered Table,” an exec hosting a meeting checks his voice mail, which relays a message that the table’s been lacquered and shouldn’t be used. The warning came too late, though: Everyone’s arms are now sticking to the table.