Nextel Airs Mullen's Final TV Spots

BOSTON Mullen, in its last work for wireless company Nextel after working on the brand for seven years, has fashioned a humorous TV campaign tagged “Now that’s a walkie-talkie.”

Three 30-second executions use over-the-top imagery and situations to drive home Nextel’s newly introduced coast-to-coast, direct-connect feature as the product’s distinguishing characteristic.

One ad, “Tower,” uses state-of-the-art visual effects to show a fictitious 400,000-foot-high radio antenna (hyped as the tallest structure on earth) on the plains of the Midwest.