This Fin-tech Startup Is on a Mission to Redefine Business Insurance

NEXT Insurance's new brand positioning promises coverage that 'doesn't suck'

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When entrepreneurs dream of starting their own business, setting up the insurance policy isn’t usually one of the things they’re most excited about. It’s often more of a headache than a thrilling milestone—but insurtech startup NEXT Insurance wants to change that.

Keeping central its goal to “help entrepreneurs thrive,” said chief marketer Melanie Chase, NEXT today launched its biggest ad campaign yet. After two years of what the company claims is strong growth, the marketing push showcases the 5-year-old company’s new brand positioning, logo and visual identity while putting its clients front and center.



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