Paving the Way for the Next Generation of Female Founders

Key ways to make the path to success smoother for women entrepreneurs

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The careers of most successful female founders often resemble a winding road of unanticipated pivots and graceful (but no less begrudging) concessions until they find their footing. This is not to say these women did not have well-orchestrated plans for their businesses, but reality has a way of interfering with even the best-laid plans.

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This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.