Nexstar Preps Social Media Channel

Nexstar Broadcasting Group on Friday will launch a real-time social media gossip channel powered by Mixx’s social media platform.

Called the Gossip Hot Spot, the Web channel extracts and aggregates real-time gossip, news and commentary from Twitter, Facebook, Digg, Mixx and Google Buzz. There are also direct feeds from the accounts of TMZ, Perez Hilton, Us Weekly, People Magazine and others.

The offering will be available via several Nexstar community Web portals in Jacksonville, Fla.; Hot Springs, Ark.; Austin, Beaumont and Texarkana, Texas; Shreveport, La.; Hagerstown, Md.; and Joplin, Mo. Three more portals in Florida, Louisiana and Illinois will follow in the coming weeks.

“Beta testing of the Gossip Hot Spot on our Jacksonville, Fla., portal met with excellent consumer response and we expect the channel to be the go-to source to satiate users’ interest and curiosity in the happenings of the world’s biggest stars. In doing so, we’ll further develop this platform as a high-value media buy for advertisers,” said Marc Montoya, svp of e-media for Nexstar.