Nexstar Preps Social Media Channel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nexstar Broadcasting Group on Friday will launch a real-time social media gossip channel powered by Mixx’s social media platform.

Called the Gossip Hot Spot, the Web channel extracts and aggregates real-time gossip, news and commentary from Twitter, Facebook, Digg, Mixx and Google Buzz. There are also direct feeds from the accounts of TMZ, Perez Hilton, Us Weekly, People Magazine and others.

The offering will be available via several Nexstar community Web portals in Jacksonville, Fla.; Hot Springs, Ark.;

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in