Newswires: Late-Breaking News

Saatchi’s Baglivo, Moorman Assume Expanded Roles
NEW YORK Saatchi & Saatchi worldwide CEO Kevin Roberts has expanded the roles of two leaders in the agency’s New York headquarters. New York CEO Mary Baglivo has added oversight of Canada, Latin America and Hispanic marketing unit Conill Advertising in the new position of chairman and CEO of the Americas. New York chief marketing officer Rob Moorman has become worldwide CMO. Moorman, who joined Publicis’ Saatchi in December 2004 and previously reported to Baglivo, now reports to Roberts. In her new role, Baglivo, who joined the agency in October 2004, continues to report to Roberts. The moves follow Saatchi naming Gerry Graf to succeed Tony Granger as New York chief creative officer, which took effect this month.

Wunderman Adds Hong Kong Digital Shop to Roster
NEW YORK WPP’s Wunderman has acquired Agenda, a digital direct marketing shop based in Hong Kong that also operates in Beijing, Singapore, Shanghai, Taipei and Kuala Lumpur. The terms of the deal were not disclosed. In its last fiscal year, which ended June 30, the 260-person agency generated unaudited revenue of $9.2 million, according to a Wunderman representative. Agenda will retain its name and management team and join a coterie of digital shops that Wunderman has acquired in the past year, including Blast Radius in Vancouver, Canada; These Days in Antwerp, Belgium; and Aqua Online in Johannesburg, South Africa.

Vidal, La Comunidad To Share J&J Hispanic Ad Duties
NEW YORK Johnson & Johnson has tapped Vidal Partnership and La Comunidad to share U.S. Hispanic ad duties after a review, a company representative confirmed last week. J&J spent $70 million in Hispanic TV and print through October 2007 and nearly $75 million for TV and print in 2006, according to Nielsen Monitor-Plus. Details about specific assignments and how the duties will be divvied up weren’t disclosed, though sources said the winning shops would be expected to generate a broad creative platform for J&J that goes beyond traditional media. A Vidal representative declined to comment, and La Comunidad did not return calls. Sources said J&J had whittled down a preliminary field of more than 20 agencies to five contenders: La Comunidad, Zubi Advertising and Omnicom’s Alma DDB, all in Miami; Omnicom’s Dieste Harmel & Partners in Dallas; and Vidal in New York.

StawberryFrog Gets Work From Frito-Lay for True North
NEW YORK True North, the line of snacks announced by PepsiCo’s Frito-Lay late last year, will use StrawberryFrog for creative duties, the company said. True North is a line of baked crackers and premium nuts that is aimed at health-conscious consumers. “Within innovation we’re looking at different options that help us expand our portfolio and build on our health and wellness commitment,” said Aurora Gonzalez, a rep for Frito-Lay in Plano, Texas. The appointment of StrawberryFrog is noteworthy because Omnicom Group shops handle the vast majority of PepsiCo brands, ranging from Lays and Cheetos to Flat Earth. It remains unclear if other roster shops were involved in the pitch. Wolff Olins, an Omnicom design and branding shop in New York, created the name, packaging and story behind the brand over the past year, according to sources. Wolff Olins referred calls to Frito-Lay. True North is expected to be in stores by April. While StrawberryFrog will handle creative, OMD has media duties, sources said.

Committee Recommends Hill To Succeed Drake Atop 4A’s
NEW YORK A committee of the American Association of Advertising Agencies has put forth former Lowe North American CEO Nancy Hill as its choice to succeed Burtch Drake as president and CEO of the 4A’s, sources said last week. The 4A’s board of directors is scheduled to meet this week to vote on the recommendation, sources said. If confirmed, the selection would end a search process that took more than a year. Drake has been the top executive of the 4A’s since 1994. Last week, a 4A’s representative declined to comment on Hill, noting that “whoever is selected as Burtch’s successor requires confirmation of our board of directors.” Hill, who left Lowe in September after 15 months at the shop, did not return messages.

MasterCard, TBS Create Branded Short for SAG Awards
NEW YORK MasterCard has created a branded entertainment program with TNT that will be telecast during the 14th annual Screen Actors Guild Awards. During the live simulcast of the SAG Awards on Sunday, Jan. 27, TNT and TBS will run “The Auction, Presented by MasterCard,” a short film that fuses product integration with drama. TNT and MasterCard will provide co-branded on-air tune-ins in the run up to the awards show for the jointly created program. Both “The Auction, Presented by MasterCard” and the SAG Awards will be promoted online, at and, a MasterCard-owned site. TNT On Demand will also feature MasterCard commercials to drive viewers to the SAG Awards program. “As a brand, we’re always looking for unique ways to cut through the clutter of a highly competitive advertising environment and ‘The Auction, Presented by MasterCard’ is one example of how we’re doing just that,” said Michael Lao, vp of media for MasterCard Worldwide.

Doner Names Former Crispin CD as New CCO
NEW YORK Rob Strasberg, former cd at MDC Partners’ Crispin Porter + Bogusky, is joining independent Doner in Southfield, Mich., as CCO, according to Alan Kalter, Doner CEO. Strasberg replaces John DeCerchio, who is moving to a non-creative position at the agency that has yet to be determined. “I interviewed a lot of people over the last nine months,” said Kalter. “The first thing I found fascinating was that they all worked at public agencies and they all wanted to work at a private one. They were tired of the financial pressures.” Strasberg was at Crispin for more than eight years, working on accounts such as Bell and Volkswagen. He was a cd on the latest VW campaigns “Safe happens,” “Unpimp your ride” and “Fast.”

More Beer for Miller Roster Shops Mother, Jacobson
NEW YORK Miller Brewing has turned to a pair of roster shops for creative duties on Miller Lite Brewers Collection, a trio of low-calorie, craft-style beers, the company said. Those two shops are Mother in New York and Jacobson Rost in Sheboygan, Wis., which already handle Milwaukee’s Best Light and Leinenkugel, respectively. Digitas in Boston will handle interactive duties. TV, out of home, print and digital will launch in early February for the new Brewers Collection.

Dallas-based Slingshot Snares Wood as ECD
NEW YORK Peter Wood, former cd at Omnicom Group’s Goodby, Silverstein & Partners, San Francisco, has joined Dallas-based Slingshot as ecd. Wood joins a shop with 30 staffers in the creative department and reports to chairman and CEO Owen Hannay. With the addition of Wood, Slingshot now has two executive creative directors. David Coats is the other. Wood will work on brands such as ConocoPhillips, Dave & Buster’s and Greyhound.