Newswire Saatchi Wins Motrin After Shootout With APL

NEW YORK-Saatchi & Saatchi Advertising’s Healthcare Connection here has won the estimated $20 million account of Motrin IB from its new owner, McNeil Consumer Products Co. The agency pitched the theme, “Motrin Spoken Here,” in its pitch to beat Ammirati Puris Lintas, New York, said sources. Ammirati will retain its Children’s Motrin business. Saatchi executives and McNeil declined to comment. McNeil acquired Motrin IB recently via a brand swap with Pharmacia & Upjohn.
W.B. Doner & Co. previously handled the account.

Bank of America Picks 2 Media Finalists
NEW YORK-Bank of America has narrowed its search for a broadcast media buying shop on its $30-40 million account to ICG in Los Angeles and GSD&M in Austin, Texas, said sources. Eliminated from the pitch were Western International Media in Los Angeles and SFM Media and Creative Media, both in New York. Executives from the San Francisco-based bank and its creative and media planning shop, Deutsch, which is helping BofA conduct the media review, declined to comment.

Sprint Puts the Breaks on Agency Search
NEW YORK-The review for the estimated $10-15 million college marketing assignment for Sprint, San Francisco, has been put on hold until September, said Jane Rinzler, president of Youth Intelligence, a consultancy overseeing the “capabilities evaluation.” The company has had a first round of meetings with Deutsch, Hill, Holliday/Altschiller, Wells Rich Greene BDDP, Lowe & Partners/SMS and Mad Dogs & Englishmen, all New York. JWT Direct, New York, is the incumbent.

Dailey May Pair With Lowe for Hilton
LOS ANGELES-Dailey & Associates here could team up with sister Interpublic agency Lowe & Partners/SMS in New York to pitch Hilton Hotel’s estimated $50 million global account, sources said. Agency executives could not be reached. Dailey, the incumbent on Hilton’s U.S. account, earlier proposed to pitch the business with Ammirati Puris Lintas, New York, which said it could not participate because of a conflict with Four Seasons hotels.

Lowe Hires Executive Away From Cliff Freeman
NEW YORK-Peter Minnium, senior vice president and group account director at Cliff Freeman and Partners here who also serves as director of business development, is leaving to join The Lowe Group as an executive vice president next month. He replaces Paul Hammersley, who is now managing director of Lowe Howard-Spink in London. Minnium could not be reached. At Lowe, Minnium, 34, is expected to play a role on the network’s Coca-Cola account.

Zenith Media Appoints Hamilton U.S. CEO
NEW YORK-London-based Zenith Media has named Richard Hamilton, most recently senior vice president and director of North American media operations at D’Arcy Masius Benton & Bowles, chief executive officer of its U.S. operations in New York. He will join the worldwide board and report directly to John Perriss, worldwide chief executive.

JWT Awards Kraft Corporate Job
CHICAGO-Kraft Foods assigned J. Walter Thompson here a corporate advertising campaign promoting all its products. Young & Rubicam in New York, another Kraft roster agency, was the other finalist [Adweek, July 7]. The client called published reports of planned spending up to $50 million “way out of line.” Kraft spent a total of $750 million in 1996, according to Competitive Media Reporting.

Courvoisier Taps Weiss, Whitten
NEW YORK-Allied Domecq’s Domecq Importers, Old Greenwich, Conn., has selected Weiss, Whitten, Stagliano to handle its $5-8 million creative, media planning and buying account for cognac brand Courvoisier, sources said. The two-month review included incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG and other Domecq roster shops Cliff Freeman and Partners and Mezzina/Brown, all here.

DiNoto Lee Lands 2 Accounts
NEW YORK-DiNoto Lee, which recently completed an assignment for Domaine Chandon, has been awarded that company’s estimated $3 million account following a review. The agency has also won a business-to-business assignment from Boise Technology, the Boise Cascade division located in Itasca, Ill. Billings were not available.

Dewalt Considers Other Shops
WASHINGTON, D.C.-Black & Decker has sent out questionnaires to 20 mid-Atlantic and Northeastern agencies as it seeks a shop to handle its Dewalt line of professional power tools. Billings are undisclosed. Incumbent Eisner & Associates, Baltimore, is being considered.

Kellogg Seeks Minority Agency
CHICAGO-The Kellogg Co. is close to selecting an agency to work with a new ethnic marketing group. Incumbent minority consumer agency Vince Cullers Advertising in Chicago participated in the review, a representative for the Battle Creek, Mich.-based company said. Sources identified other contenders as Burrell Communications Group in Chicago; Uniworld in New York; and Carol H. Williams Advertising in Oakland, Calif. All are African American specialty shops.

Jockey Finals Are This Week
CHICAGO-Jockey International in Racine, Wis., will hear presentations this week from three New York agencies seeking the creative portion of the underwear maker’s $10 million account. Contenders are Grey Advertising, Partners & Shevack and M&C Saatchi, sources said. The business previously was at Fairman, Schmidt & Cappelli in Chicago.

Richards Launches PrimeCo Campaign
DALLAS-The Richards Group’s first work for wireless phone and service provider PrimeCo Personal Communications began last week with the airing of a single television spot that will evolve into a multimillion dollar summer campaign. Spending for the TV, radio and print effort is undisclosed. The account was estimated at $50 million in billings when the Dallas agency won it in February. The first 30-second TV spot, and two subsequent ads which follow next month, feature an animated pink alien sent back to Earth to retrieve his PrimeCo phone. “Everyone else in the category has a very tactical and rational sell on technology and price,” said Richards principal Ken Umansky. “We’re trying to do something different.” The campaign, running in 18 markets, uses the tagline, “PrimeCo. Someday everything will work this well.” Angotti, Thomas, Hedge in New York handled the account prior to Richards.

Final Chevy Dealer Pitch Set in Midwest
DETROIT-At least four shops will make presentations this week for the $8-10 million Chevrolet dealers account in the area surrounding Chicago, the final review under the General Motors division’s consolidation of dealer agencies. Lois/EJL, Chicago; Graham Advertising in Colorado Springs, Colo.; J.W. Messner, Grand Rapids, Mich.; and Kragie/Newell in Des Moines, Iowa, have been invited, sources said. Dauro Advertising, Colorado Springs, also may be added, sources said.

Frankel Tests Digital Point-of-Purchase System
CHICAGO-Frankel & Co. here has created a new subsidiary, Siren Technologies, that is developing a proprietary digital point-of-purchase system. Siren said it is working on pilot programs for the in-store retail merchandising system with three undisclosed Frankel clients. The $400 million agency’s promotional clients include McDonald’s, the U.S. Postal Service, United Airlines, Visa International and Eastman Kodak Co.

JFax Narrows Contenders List
SAN FRANCISCO-JFax Communications, which is seeking an ad agency to handle the international launch of its new electronic mail service, has narrowed the list of contenders for its estimated $3-5 million account to three undisclosed Southern California and New York shops. The winning agency is expected to handle both creative and media duties.

Florida Bar to Tighten Lawyer Ad Regulations
WASHINGTON, D.C.-The Florida Bar Association is expected to pass stricter advertising regulations for attorneys later this month. Those restrictions should include a moratorium on using new media for advertising. The state bar’s advertising task force presented its study to the association’s board of governors at the end of May. The recommendations included a ban on all dramatizations used in advertising, prohibitions on the use of trade names and the creation of a self-regulating grievance committee. Television ads must be deemed informational by the bar and the advertising attorney must also appear in front of a solid background in his or her own law library. Most significantly, the bar’s task force recommends that the solicitation rule also apply to all electronic mail and Internet correspondence.

Doner Secures Sylvan Learning Centers
WASHINGTON, D.C.-W.B. Doner in Baltimore last week won the $7-10 million advertising account of Sylvan Learning Centers. The two other finalists for the business were The Martin Agency, Richmond, Va., and Wunderman Cato Johnson, New York.

Berenter Wins Petroleum Heat & Power
NEW YORK-Berenter Greenhouse & Webster has won the $1-2 million ad account for Petroleum Heat & Power, Stamford Conn., besting finalist Grybauskas Beatrice, also here. Creative and media planning and buying chores are included.

MediaOne TV Ads Run Nationally on ESPN
NEW YORK-Margeotes/Fertitta + Partners’ television ads for MediaOne (formerly Continental Cable), Boston, will get national exposure this weekend on ESPN during the sports channel’s coverage of auto race MediaOne 200. The campaign is tagged: “This is broadband. This is the way.”

Romann & Tannenholz Gets Sports Masters
NEW YORK-Romann & Tannenholz here has been awarded creative and media duties for Sports Masters International of Naples, Fla., a new account. The agency will create print, radio and TV advertising for the company, which stages tennis clinics and fantasy camps featuring former players like Bjorn Borg and Jimmy Connors. Billings are estimated at $3 million.

Newswire Roundup
Huffy Sports Basketball Systems, Sussex, Wis., has invited about 20 Milwaukee-area agencies to pitch its estimated $1 million account. Incumbent Celtic Advertising, Milwaukee, is included Elizabeth Shanklin joined True North Technologies’ Northern Lights Interactive unit as managing director. Previously, she was group management director on the Motorola business at J. Walter Thompson in Chicago Fattal & Collins, Marina del Rey, Calif., has landed the GameWorks account. Billings were undisclosed. GameWorks, a joint venture of Sega Enterprises, DreamWorks SKG and Universal Studios, is an entertainment venue that combines video games, music, food, drinks and the Internet. Fattal was chosen without an agency review.

For the Record
The Consumer Link at Bates USA will be headed by Marylin Silverman, who has been the executive vice president of strategic planning for the Bates Retail Group [Adweek, July 14].