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Seiko has picked BMZ, the European network of Publicis, to hand its $10-million pan-European account. In France the account will be handled by the agency Alice . . . Gert Muller, shareholder at Spiess Ermisch Abels/Dusseldorf, has left the agency with another BMW account. Muller will open up his own shop with BMW motor vehicles, an account which was handled by SEA . . . France Telecom has asked Euro RSCG, Publicis Etoiles and Hintzy to pitch the account for a new telephone dialing system.



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