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Visa USA in Talks With TBWA\C\D
NEW YORK Visa USA, whose lead agency is BBDO in N.Y., is talking to at least one other Omnicom shop, sources said. “BBDO is and continues to be our agency of record,” said Visa USA CMO Susanne Lyons, who declined to comment further. Sources said DDB was contacted but did not meet with the client, but TBWA\ C\D in Playa del Rey, Calif., met with the client as recently as two weeks ago and is preparing to present ideas.
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