Visa USA in Talks With TBWA\C\D

NEW YORK Visa USA, whose lead agency is BBDO in N.Y., is talking to at least one other Omnicom shop, sources said. “BBDO is and continues to be our agency of record,” said Visa USA CMO Susanne Lyons, who declined to comment further. Sources said DDB was contacted but did not meet with the client, but TBWA\ C\D in Playa del Rey, Calif., met with the client as recently as two weeks ago and is preparing to present ideas. The client spent $340 million in U.S. media in 2004, per Nielsen Monitor-Plus. BBDO has handled Visa USA since April 1985.

Max Factor in U.s. Moves to Grey

NEW YORK Procter & Gamble has consolidated its U.S. cosmetics business at WPP’s Grey by moving the $30 million domestic Max Factor account from Publicis’ Leo Burnett, the client said. Grey already handles its Cover Girl brand (’04 U.S. media spend of $95 million, per Nielsen Monitor-Plus). A P&G rep said the company moved the domestic Max Factor business from Leo Burnett in London, which will still handle the brand outside the U.S. P&G said its first work for Max Factor, to break in early ’06, would introduce Carmen Electra as the face of the brand.

DDB Taps McCann Exec as CMO

NEW YORK DDB has hired veteran McCann Erickson exec Lori Senecal as CMO, a new global post, the shop said last week. Senecal, 40, starts Nov. 1 and will handle the overall marketing of DDB, including new business efforts. She will report to worldwide CEO Ken Kaess.