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Coke Moves to Mother in U.K.
New York McCann-Erickson last week lost its second European Coca-Cola assignment in two weeks when the client moved its U.K. Coke Classic account to London shop Mother. The U.K. business is worth an estimated $40 million. Two weeks ago, IPG’s McCann lost the $35 million Coke Classic business in France to Havas’ BETC Euro RSCG. Working from the “Real” strategy developed by WPP’s Berlin Cameron/Red Cell in New York, independent shop Mother will break its first work for the brand early next year.
BBDO Breaks 1st Peace Corps Spots
Atlanta “Life is calling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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