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Maytag Consolidates $100 Mil. Media Account at UM
NEW YORK—Interpublic Group’s Universal McCann, New York, has won the $100 million consolidated media buying and planning assignment for Maytag, the client confirmed. The account includes media duties for Maytag’s Hoover, Jenn-Air and Amana units, as well as its flagship brand. UM bested Publicis Groupe’s Zenith Media, New York, and Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.

Ad Council ‘Freedom’ Campaign Gets Free Media
WASHINGTON—The Ad Council has received more than $1 million in donated media time so far for its public service “Freedom” campaign,...

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