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Maytag Set to Tap Universal McCann for $100 Mil. Biz

LOS ANGELES—Maytag Corp. is expected to name Universal McCann, New York, the winner in its $100 million media buying consolidation, sources said. The Interpublic Group media network is one of four finalists, competing against Publicis Groupe’s Zenith Media, New York, and Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.

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