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U.S. Postal Service, Staples Reviews Down to the WireBOSTON—At least two national reviews are expected to conclude this week, with both the U.S. Postal Service and Staples primed to make selections. The U.S. Postal Service was initially expected to have made a selection last week for its $100 million ad contract, which is split between several shops, but needed more time to consider compensation and staffing proposals, sources said. Though the U.S. Postal Service has said no finalists have been eliminated, sources said three teams have advanced: Arnold, Boston, pitching with Brann Worldwide, Wilton, Conn.; Campbell-Ewald, Warren, Mich., and DraftWorldwide, Chicago; and Foote, Cone & Belding, New York, and Frankel, Chicago. Separately, Staples is considering four shops for its $70 million creative account: Wieden + Kennedy, New York; The Martin Agency, Richmond, Va.; and Minneapolis shops Carmichael Lynch and Martin/Williams. Cliff Freeman and Partners, New York, is the incumbent. Legacy Runs State Ads to Boost Anti-Tobacco Spend BOSTON—The American Legacy Foundation's decision last week to run a newspaper campaign designed to increase the use of funds from the Master Settlement Agreement on anti-tobacco programs marks the first time the group has weighed in on local public policy. Ads from Arnold, Boston, are tagged simply, "Legacy"; one depicts a monument with an inscription specifying how much states would save in Medicaid costs by reducing smoking rates. Ads will run for the next few weeks in Illinois, Indiana, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, Pennsylvania and Wisconsin. Those states were chosen because in each, budgets may still be affected or changed, and a chance exists to allocate more MSA money toward anti-tobacco efforts.AARP Finalists Ready Pitches for $25 Mil. AccountBOSTON—Mullen in Wenham, Mass., and GSD&M in Austin, Texas, are preparing final presentations for the estimated $25 million AARP ad account. The mandate: Position the AARP as a resource to current and prospective members both before and after retirement, sources said. Incumbent GMMB, Washington, is not defending. Cannes Takes Back Gold Lions From Brazilian AgencyNEW YORK—The Cannes International Advertising Festival withdrew two gold Lions awarded to DPZ Propaganda in Brazil last week. The press and cyber ads were for KY Jelly, a product of Johnson & Johnson, which is not a client of DPZ. According to festival officials, a junior creative of the Rio de Janeiro office sent the entries without the knowledge of DPZ's top management. McCann-Erickson is KY Jelly's agency in Brazil.Goodby Vet Joins McCann-EricksonSAN FRANCISCO—McCann-Erickson in San Francisco has added a senior staffer to its Microsoft team, naming Goodby, Silverstein & Partners veteran Matthew Winks executive producer on the tech account. Winks, 36, will head production on the MSN portion of the $350 million business. In his new post, Winks will report to producer Jan O'Malley, managing director Courtney Buechert and chief creative officer Kevin Moehlenkamp. The hire comes after Lowe Lintas & Partners' Michael Furlong was hired as a creative director on Microsoft. McKinney + Silver Hands Media Operations to MPGATLANTA—McKinney + Silver, Raleigh, N.C., has turned over its broadcast media buying duties to sister Havas shop MPG. McKinney's media planning and print buying operations will remain in-house under executive media director John Klein. Like other smaller shops, McKinney, acquired by Havas in April 2001, no longer has the in-house capability to compete with media giants like Initiative Media and Mediaedge:cia. Berlin Cameron/Red Cell Presents Ideas to CokeNEW YORK—Berlin Cameron/Red Cell in New York presented storyboards and scripts for Coke Classic to Coca-Cola's president and COO of Coca-Cola Ventures, Steve Heyer, within the past two months, sources said. The client would not comment, except to say in a statement from Heyer that the WPP-owned agency "has developed insights into the youth market that we think may be relevant to the advertising for Classic." Newswire RoundupDailey & Associates in West Hollywood, Calif., was awarded the $7 million creative and media account for Dole Food Co.'s packaged-goods division, following a review that included Ogilvy & Mather and Suissa Miller, both Los Angeles; Colby & Partners, Santa Monica, Calif.; and other undisclosed shops. The incumbent on the Westlake Village, Calif.-based client's business was Mendel sohn/Zien, Los Angeles. … Omnicom's BBDO landed Long John Silver's $20 million broadcast creative account. The win expands the relationship of the New York shop with Yum! brands (previously known as Tricon); Yum! owns Pizza Hut and KFC, two other BBDO clients. LJS split with Fallon, Minneapolis, last month. … Supercuts has launched an estimated $10 million review for its media buying business, said brand director Patti Langworthy. Eleven media shops are participating, Langworthy said, including Initiative Media North America, Mediaedge:cia, MediaCom, MediaVest, Zenith Media, OMD, PHD, Icon International, R.J. Palmer, Media Kitchen and incumbent Universal McCann. McCann-Erickson, San Francisco, handles creative. Following a cut, a decision will be made this month. … Questionnaires were due back Thursday to Denver-based Frontier Airlines, which contacted 25 shops about handling its $10 million account, the client said. A cut to 10 is expected by late July, followed by another cut to four finalists, the client said, with a decision sometime in August. Media buying is handled in-house, but agencies will be expected to submit media plans.

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