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Staples Moves $50 Mil. Media Duties to MediaCom

BOSTON—Staples last week moved its buying and planning to Grey’s MediaCom, following a review that also included incumbent Pro Media in Natick, Mass., and undisclosed others. The account is estimated at $50 million. Cliff Freeman and Partners, New York, retains creative duties, which were not in review.

Ogilvy’s Seifert Heading to TBWA\C\D

NEW YORK—Shona Seifert, managing director, client services at Ogilvy & Mather in New York, has been named president of the New York office of TBWA\Chiat\Day, effective in February, the agency said.

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