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CDC Taps Saatchi for $125 Mil. Account
ATLANTA—The Centers for Disease Control and Prevention has named Saatchi & Saatchi lead agency for its $125 million youth campaign. The New York shop, which fielded a support team that included fellow Publicis Groupe agencies Zenith Media, Frankel and Publicis Dialog, defeated an Omnicom-led coalition headed by DDB in Seattle.
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