Arnold Completes Deal to Buy Houston
BOSTON–Arnold Communications chairman Ed Eskandarian last week reached an agreement with Doug Houston for Arnold to purchase Houston Herstek Favat. Neither Eskandarian nor Houston would comment on terms of the deal, which will effectively link the two Boston agencies on Jan. 1. One source pegged the sale price at $1.8 million. Houston will leave the agency he founded a decade ago. Houston Herstek president Lisa Unsworth and creative directors Rich Herstek and Pete Favat will become executive vice presidents at Arnold. Unsworth will also serve as group account director, overseeing Houston Herstek’s accounts, which include Converse, Champion International Paper, regional Midas Muffler assignments and the Massachusetts Department of Public Health’s Tobacco Control Program. There are no client conflicts, and all Houston Herstek accounts–estimated to be worth $50 million in overall billings–will make the transition to Arnold. Houston Herstek’s billings, coupled with recent wins, will likely push Arnold’s billings over the $800 million mark.
OgilvyOne to Merge DRTV Buying With Eicoff
NEW YORK–OgilvyOne here plans to consolidate an estimated $10-20 million in direct response TV media buying duties at sister WPP Group shop A. Eicoff & Co. in Chicago effective Jan. 1. OgilvyOne will continue to handle media planning and creative duties, said Howard Lelchuk, senior partner and worldwide media director.
N.W. Ayer Taps International President
NEW YORK–N.W. Ayer & Partners’ president and chief executive officer, Mary Lou Quinlan, has appointed Julian Boulding president of the New York-based agency’s international division. Boulding will be based in London and report to Quinlan. He will be responsible for continuing to build Ayer’s global network through its regional hub approach. Boulding joins Ayer from Salles DMB&B Brazil, where he was international director of client service.
Coors Light Seeks Minority Shop
CHICAGO–Coors Brewing Co., Golden, Colo., is reviewing the African American target account for its Coors Light brand, according to sources. Agencies on both coasts and in the Midwest have been invited to pitch the account and have been told spending could reach $7 million. Uniworld Group, New York, currently handles African American target advertising for Coors. The agency referred calls to the brewer, which had no immediate comment.
Volvo Names Marketing Chief
CHICAGO–Volvo Cars of North America, Rockleigh, N.J., named Mark LaNeve vice president of marketing. He had been brand manager for Bonneville at General Motors’ Pontiac-GMC division.
Globe Terminates Ingalls, Moves to Holland
BOSTON–The Boston Globe last week dismissed Ingalls Advertising and moved its corporate ad assignment, once said to be worth $10 million, to Holland Mark Martin Edmund in Boston. The Globe attributed the switch to a decision to focus on direct marketing, the newspaper said last week. Ingalls was named lead agency for New England’s largest daily newspaper in 1993. Holland Mark has worked for the newspaper on a project basis on direct marketing and circulation promotion for the last three years. Globe executives apparently preferred Holland Mark’s documentary-style approach in recent ads to Ingalls’ TV work, which featured a talking newspaper box, sources said. The paper spent slightly more than $2 million on ads last year and about $1 million through August 1997, according to Competitive Media Reporting. The Globe is owned by The New York Times Co.
Tesch Takes Leave From HDC
WASHINGTON, D.C.–Co-creative director Mike Tesch of Harris Drury Cohen (HDC), Fort Lauderdale, Fla., is taking a leave of absence for personal matters. President Stan Harris would not elaborate and did not say when Tesch might return. Tesch could not be reached for comment. The high-profile creative executive came on board in early 1995 to help give HDC national creative stature and attract New York-based business. Separately, Blum/Herbstreith of New York has been named agency of record for both Royal Crown and Diet Rite colas, previously at HDC.
Newswire Roundup
Kaiser Permanente, the Oakland, Calif.-based HMO, is believed to have cut the list of contenders for its $30 million corporate image assignment. Among the agencies out are Citron Haligman Bedecarrƒ and Goldberg Moser O’Neill, both in San Francisco; GSD&M, Austin, Texas; and Mullen, Wenham, Mass. . . Some 10-15 agencies will be asked to proceed to the next round of Hardee’s Food Systems’ creative-only review, according to consultant Ian Cesa of Strategics in Los Angeles. . . Agencies have until Nov. 14 to submit credentials for the $20 million Epson America account, according to Michael Marsak of Effective Marketing Strategies. The Marina del Rey, Calif., consultancy is conducting the review for the Torrance, Calif.-based client. A group of agencies will be asked to participate after Nov. 25. Presentations are set for Jan. 28-29, 1998, with a decision to follow. . . Gigante Vaz & Partners, New York, was awarded the $5-6 million Aiwa America account, besting incumbent Holland Advertising, New York, and one undisclosed contender. . . SmarTalk last week awarded its estimated $10-15 million account to Goldberg Moser O’Neill, San Francisco, according to sources. Asher/Gould, Los Angeles, Campbell Mithun Esty, Minneapolis, and the Santa Monica, Calif., offices of The Leap Partnership and Deutsch were the other finalists in the review. . . Avrett, Free & Ginsberg, New York, and Eisner & Associates, Baltimore, have emerged as finalists in a review for Airheads, a non-chocolate confection manufactured by Van Melle USA.