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N.Y., S.F. Shops Pursue $20 Mil. MLB Account
NEW YORK–At least three agencies are vying to handle consolidated ad duties for Major League Baseball: New York shops TBWA\Chiat\Day and McCann-Erickson Worldwide and FCB Worldwide, San Francisco, sources said. Billings are estimated at $20 million.
7 Chase Monster.com’s $75-90 Mil. Business
BOSTON–Seven semifinalists last week emerged in the review for Monster.com’s $75-90 million U.S. account. The business is at Mullen, Wenham, Mass., which is defending against Arnold Communications, here, Wieden + Kennedy, Portland, Ore.,


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