Rabosky to Helm Saatchi Creative
LOS ANGELES–Steve Rabosky, whose credits include the Energizer Bunny and Apple Macintosh launch campaigns, is joining Saatchi & Saatchi Los Angeles as chief creative officer–a pivotal post in which he will supervise all creative work for Toyota Motor Sales USA, the Saatchi network’s largest global account. Rabosky, 46, succeeds Joe McDonagh, who left the Torrance, Calif., agency in January 1999 to become co-president of Ogilvy & Mather’s office here. Rabosky spent 15 years at TBWA\Chiat\Day and most recently was chief creative officer of Ammirati Puris Lintas in London.
Spivak Goes to Artustry
CHICAGO–Helayne Spivak has joined the Artustry Partnership in New York as a creative partner. Spivak was named interim creative head in March at Euro RSCG Tatham’s office here, a role that officially ended at the end of June, although she continues to work with the shop on projects, said Tatham chief executive officer Gary Epstein. Spivak took the temporary position after Bob Welke abruptly left the agency in March. A search for his replacement goes on.
Publicis & Hal Riney Wins $200 Mil. OfficeMax Acct.
NEW YORK–OfficeMax has tapped Publicis & Hal Riney to handle its $200 million domestic TV and print-advertising account. The decision followed a review in which the Chicago-based agency bested Doner of Southfield, Mich., sources said. Incumbent agency Campbell-Ewald of Warren, Mich., declined to defend [Adweek, March 27]. The new campaign is tagged, “You supply the ambition. We’ll supply everything else.”’s $20 million account is expected to be assigned to BBDO Worldwide, Minneapolis [Adweek, May 22].
Motorola to Hear From Roster Shops
CHICAGO–Motorola’s three roster agencies–Leo Burnett, Chicago, McCann-Erickson and Ogilvy & Mather, both New York–were briefed on a branding assignment last week that sources speculated could lead to an agency consolidation. Client representative Jennifer Weyrauch dismissed talk of consolidation and said the assignment was to “tell one story” for the Schaumburg, Ill.-based communications firm. McCann has handled Motorola’s global consumer-products advertising since 1997. The shop produced a brand-oriented campaign in 1998 that carried the tagline “Wings.”
Volvo Taps MVBMS for European Ads
BOSTON–Volvo signed a letter of intent last week assigning New York-based agency Messner Vetere Berger McNamee Schmetterer/Euro RSCG to handle its $50 million Pan-European creative account [Adweek, July 3], since the agency has managed Volvo’s North American advertising for 10 years. All told, MVBMS is responsible for some $150 million in billings for Volvo, the Swedish automaker now owned by Ford Motor Co. MVBMS upended three nonroster shops for the business: Leagas Delaney and Wieden + Kennedy, both London, and 180 in Amsterdam, Netherlands, sources said. Pan-European creative incumbent Forsman & Bodenfors, Goteborg, Sweden, did not pitch, but retains Volvo’s Nordic marketing duties. MVBMS will open a 30-person Brussels office to handle the account.
Mediasmith to Launch in New York
LOS ANGELES–Mediasmith, the San Francisco-based interactive-media agency, is “finalizing the structure” of a New York office, said David Smith, president and media director, and is talking to several candidates to run the new outpost, including former FCB Worldwide media director Mike Drexler. Smith said a possible Gotham acquisition is also under discussion. Plans for the $100 million agency’s East Coast outpost should be completed within two weeks, Smith said. Mediasmith clients include Snap Fish, CBS MarketWatch, and, among others.
Newswire Roundup
NFL licensee DirecTV will break a $10 million-plus campaign from Deutsch, Los Angeles, next month for its Sunday Ticket pay TV service. The agency, one of the competitors in DirecTV’s ongoing review of its $100 million account, created the campaign on a project basis. Four 30-second spots use a style derivative of NFL Films, in which a voiceover examines fans’ dedication to the professional football league. The campaign is accompanied by the theme, “Never Miss a Moment.” Raymond James Financial, Atlanta, a financial-services provider, has named Fort Lauderdale’s Harris Drury Cohen as its first agency of record. The decision was the climax in a review that, at one time, included ten Southeast agencies. Boston-based Pagano Schenck & Kay has been retained by e-marketing software firm Revenio for creative chores on the client’s $4-7 million account. Carat Freeman, Newton, Mass., will handle media chores., a global marketplace for the exchange of intellectual property on the Web, has selected Interpublic Group unit Zentropy Partners to enhance its Web site. Zentropy will develop a customized site to offer customers an easier way to buy and sell intellectual assets. The Cambridge, Mass., agency bested competitors including, Boston, Razorfish, Cambridge, Rare Medium, Atlanta, and Concrete Media, New York.
For the Record
Dennis Interactive has not tapped Ellenson Group to create an online presence for DI, but was hired by Ellenson for interactive services, specifically a Web-site redesign [Adweek, July 10, page 46]