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A DCMA Picks Up $500 Mil. in Mercedes Duties
DETROIT–DCMA, the European joint venture between CIA Medianetwork and FCB Worldwide, won
$500 million in new billings from DaimlerChrysler as the automaker further consolidated its media buying and planning. DCMA, which handles media buying for Chrysler brands overseas, adds media buying and planning for Mercedes-Benz in 60 markets on five continents.

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