– JWT Lands $90 million KPMG Account
NEW YORK–J. Walter Thompson here bested Bates USA and BBDO Worldwide, both New York, to claim KPMG International’s global account, with billings estimated at $90 million. The U.S. incumbent, Lowe Lintas & Partners, declined to pitch the business. JWT took an integrated approach with an “international core pitch team,” said New York president Bob Jeffrey. “We presented our global resources in a way that our competition simply could not,” Jeffrey explained in an internal e-mail announcing the win. “During creative development, for example, we tested the work–for literal and cultural translations–in JWT offices on every continent.”
– May Consolidates $100 Mil. Media Biz at Doner
CHICAGO–Doner was awarded May Department Stores’ $100 million broadcast media planning and buying account following a review. The Southfield, Mich., shop already handles creative for the St. Louis-based department-store chain. Contenders for the media business were The Glennon Co., St. Louis, which partnered with Carat North America; Janik & Associates, a Los Angeles-based agency that pitched with CIA Medianetwork; and Ward Communications, Dallas. Janik and Glennon previously handled buying for most of the 12 May department-store brands.
– Reebok’s New TV Spots Pack Poisonous Punch
BOSTON–New commercials from Reebok International airing on CBS’s Survivor series have ignited controversy for allegedly stretching the boundaries of good taste. One spot, “Venom,” features a scenario in which a female runner mistakenly believes two men to be engaging in a sexual act. “The level of ambiguity in the ‘Venom’ spot is on the part of the female runner, not on the part of the viewer,” said Reebok global vp/advertising John Wardley. Berlin Cameron & Partners, New York, created the spots.
– Neuberger Berman Kicks Off Search
NEW YORK–Neuberger Berman, a New York firm that manages assets and mutual funds, is searching for an agency, following the resignation of longtime agency Kirshenbaum Bond & Partners. Billings are $3-7 million.
Kirshenbaum, which had handled the account since 1993, when its total billings were $110 million, now bills more than $400 million and gravitates toward larger accounts. The New York shop is helping the firm, and its svp of marketing, Andrea Trachtenberg, find an agency.
– Swirl Loses Founding Partner
SAN FRANCISCO–Saying he has tired of running an ad agency, Eric Roos is leaving Swirl, the Bay-Area shop he helped found in 1997. Roos will remain on board until the shop finds a replacement. Roos, 39, is planning a career as a marketing consultant.
– Digitas Signs Up Domino’s, Bailey
BOSTON–Digitas has added a customer relationship-management assignment from Domino’s Pizza and hired Maureen Bailey as the agency’s first director of communications. Domino’s, Ann Arbor, Mich., tapped the Boston agency to develop Internet strategies to help the national chain of 6,600 pizza delivery stores expand its customer base. The assignment will have no impact on Domino’s relationship with lead agency Deutsch, New York. Separately, Bailey joined Digitas as an svp from Citigate Sard Verbinnen & Co., New York, where she had been a principal. At Digitas, Bailey will oversee all media and investor relations.
– JWT Gets Planner Luke From FCB
DETROIT–J. Walter Thompson here is increasing its focus on planning and has lured a top executive from FCB to oversee the discipline. Tom Luke will join the agency June 19 as director of consumer planning for the agency’s $580 million Ford division account, and will report directly to agency president Peter Schweitzer. Luke most recently was svp and director of brand planning at FCB’s Southfield, Mich., office, where he oversaw worldwide planning for DaimlerChrysler, as well as other clients.
– Newswire Roundup
True North has combined its healthcare offerings under two brands, FCB HealthCare and Bozell Global Healthcare. The Chicago-based holding company also formed Zygote for interactive healthcare work and ProHealth for medical education offerings. … Arnold Communications last week added the $10 million ad account of JetBlue Airways without a formal review. Merkley Newman Harty, New York, is the incumbent. The Boston shop will craft a brand-building campaign that will break this summer. Spending is expected to double within a year, an Arnold official said. Leo Burnett was awarded Rand McNally & Co.’s estimated $15 million account following a review, according to sources. The Chicago map-maker wants to build up its Internet presence. The runner-up in the review was the Chicago office of Rubin Postaer & Associates, sources said. … Moroch & Associates has lost the $6-7 million regional account of DreamWorks to Allied Advertising, Public Relations. Boston-based Allied earlier this year wrested another film account, Universal Pictures, from the Dallas-based agency. is looking for a Bay-Area agency to handle its $10-15 million account. The Sunnyvale, Calif.-based Web site offers shoppers the opportunity to comparison shop, get coupons and read product reviews for the local markets. The site includes more than 140,000 stores around the country and 30,000 products. Incumbent DMNA, Palo Alto, Calif., is the incumbent and will participate.
The search is being conducted by Select Resources International, Los Angeles.