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Omnipoint Searches for New Shop





NEW YORK–After its split with Grace & Rothschild Advertising here, Omnipoint Communications, a digital wireless telephone service provider, is looking for a new agency. Mark Caron, marketing director for the Cedar Knolls, N.J., company, is heading the search. About eight agencies have been contacted, one source said. Agency president Diane Rothschild said the client and agency had ‘philosophical differences.’ A client representative said the shop was interested in doing more ‘call to action’ ads.










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