2 N.Y. Shops Among Travelers’ Contenders
NEW YORK-Merkley Newman Harty and McCann-Erickson, both based here, are among the agencies competing for the Travelers Group’s estimated $15 million corporate and insurance advertising accounts, which include media planning and buying as well as creative duties, sources said. It was unclear at press time whether incumbent MacNamara Stewart Saperstein here is participating in the review.
Walter Spiro, 74, Agency Chairman, Dies
NEW YORK-Walter A.