Newswire

Goldsmith, Dell’Aquila Open Consultancy
NEW YORK–Two former agency executives have formed an advertising search firm and consultancy. Paul Goldsmith, ex-vice chairman of the former McCaffrey and McCall, and Joseph Dell’Aquila, an executive vice president and account manager for DeWitt Media and Bates Worldwide, are partners in Goldsmith-Dell’Aquila, Glen Rock, N.J. The firm will handle agency searches, and compensation and performance evaluations. Earlier this year, Goldsmith left his private consultancy, Goldsmith Associates, and joined New York agency Franklin Spier as president.

Grybauskas Emerges in Six Flags Review
NEW YORK–Grybauskas Beatrice in New York is among the contenders in the review for the $40-45 million ad account of Six Flags Theme Parks, Parsippany, N.J., sources said. Other agencies in contention are: McCann-Erickson, the client’s lead media shop; Lowe & Partners/SMS; and Grey Advertising, all in New York.

Angotti Quits Wild Turkey Business
NEW YORK–Angotti, Thomas, Hedge here, which has handled advertising for Wild Turkey for more than a decade, has resigned the account. The Austin, Nichols & Co. brand has received little ad support so far this year, according to Competitive Media Reporting. Some $3 million was spent on advertising last year. The New York-based client is looking for a shop to replace Angotti.

Kemp and O’Neill Reunite at Messner
NEW YORK–Marcus Kemp is leaving Ammirati Puris Lintas to join Messner Vetere Berger McNamee Schmetterer/Euro RSCG here. He will work with partner Joe O’Neill on the shop’s MCI Communications account. Kemp worked with O’Neill from 1990-96 at Hal Riney & Partners in San Francisco. At Ammirati, Kemp worked on the Compaq Computer and Enron accounts.

Korey Kay Hires Account Director for Daewoo
NEW YORK–Korey Kay & Partners has named Philip Guglielmetti as vice president, account director on the $10-12 million Daewoo Motor America Northeast ad account, which the shop won last month. Guglielmetti led his own automotive marketing consultancy, The Brand Group, Morristown, N.J., as president for the past four years. Prior to that, he led The Brand Group’s predecessor marketing firm, Fountainhead Communications. The account director first met Alan Kay, chairman of Korey Kay, in the 1970s, when they worked on the Xerox account at what was then Needham Harper Steers.

Bell Atlantic to Reassign Ad Account
NEW YORK–Bell Atlantic will split up an estimated $30-40 million in ad billings resigned by Saatchi & Saatchi Advertising last week among its roster agencies, said Janet Keeler, vice president of brand management and marketing communications for the company, which recently completed its $25 billion merger with Nynex. Keeler said the company will continue to work with Arnold Communications in Boston, The Lord Group in New York, Tierney & Partners in Philadelphia and DraftDirect in Chicago. Bozell Worldwide handles ads for a separate cellular unit of the company. Jennifer Laing, chief executive of Saatchi’s North American operations, said the agency resigned the business after spending levels dropped this year and Bell Atlantic spelled out its multi-agency plans. “We thought they would consolidate with us,” she said. “Rather than accept a reduced role, we’ve elected to free ourselves to pursue other clients in the category.” Sources said Bell Atlantic may add more shops in the future as it realigns agency assignments on its estimated $150 million account.

Angotti Joins Panasonic Fray
NEW YORK–Angotti, Thomas, Hedge here has emerged as a contender for the $6-8 million personal care products account of Panasonic, Secaucus, N.J. Poppe Tyson here recently resigned the account. Berenter Greenhouse & Webster, Mad Dogs & Englishmen, Margeotes/Fertitta + Partners and Kirshenbaum Bond & Partners, all New York, are also involved.

Former Pennzoil Exec to Head BBDO Houston
DALLAS–Former Pennzoil marketing executive Bob Merz has been selected to head a new Houston service office of BBDO opening next month to handle retail and local marketing for Texaco. Merz will serve as senior vice president and senior account director, according to a BBDO representative. Merz will report to executive vice president and managing director Richard Kronengold in New York. Merz, who had been vice president of advertising and sales promotion at Pennzoil, was laid off in a departmental restructuring last year.

Newswire Roundup
Swiss Army Brands has approached agencies about handling its estimated $2-3 million creative assignment. Among those contacted by the Shelton, Conn.-based client are: Mullen in Wenham, Mass.; Gearon Hoffman in Boston; and Mad Dogs & Englishmen and Kirshenbaum Bond & Partners, both in New York . . . Midas International Corp. assigned its $25 million national creative and media buying account to Foote, Cone & Belding in Chicago. DDB Needham Chicago was the other finalist. J. Walter Thompson, also in Chicago, resigned the account in May, claiming it posed a conflict with its global Ford account . . . Fila USA has shifted its estimated $15 million creative and media athletic footwear account to The Arnell Group. The New York-based agency began working for the Sparks, Md.-based firm last year, creating advertising for women’s footwear and apparel products. Foote, Cone & Belding in New York has handled Fila since 1993 . . . DDB Needham’s first national image work for McDonald’s may begin airing in October, executives of the Oak Brook, Ill.-based chain told securities analysts last week. DDB pitched “Did somebody say McDonald’s?” as the successor to the current “My McDonald’s” in its recent competition with Leo Burnett, Chicago, for creative control of the national account.