O&M Hires Car Veteran for Mazda Pitch
LOS ANGELES–Ogilvy & Mather’s Los Angeles office has tapped Tom Cavanagh to help pitch the $250 million Mazda North American Operations account. Cavanagh has managed accounts such as Mazda at Foote, Cone & Belding in San Francisco and Acura at Ketchum Advertising in Los Angeles. Ogilvy is competing against W.B. Doner & Co., Southfield, Mich., and GSD&M, Austin, Texas. Incumbent Foote, Cone & Belding, which will resign the account at year’s end, breaks a new campaign for Mazda Oct. 5 consisting of nine spots for the car maker’s 1998 models.
Delta Unveils ‘On Top of the World’ Ads
NEW YORK–Saatchi & Saatchi Advertising last week broke an estimated $50 million campaign for Delta Air Lines that continues the theme, “On top of the world.” In a 60-second spot from the agency’s New York office, passengers release ballons bearing a word that sums up their reason for flying Delta. An employee then gathers up the ballons, symbolizing the airline’s
commitment to customer service.
Golf Equipment Account in Review
ATLANTA–Officials with Nicklaus Golf Equipment in West Palm Beach, Fla., are inviting agencies to pitch its $5-6 million ad account. Director of marketing Andrew York said three shops currently work for the client on a project basis: The Buntin Group in Nashville, Tenn.; Venue in Riviera Beach, Fla.; and Hollywood Cows in Orlando, Fla. The latter two agencies are being considered for the account, as are Cliff Freeman and Partners and Mad Dogs
& Englishmen, New York; Leonard/Monahan, Providence, R.I.; Partners & Simons, Boston; GSD&M, Austin, Texas; Ground Zero, Santa Monica, Calif.; and Black Rocket, San Francisco, among others. York said the shops will be able to make a pitch for media duties, but the client reserves the right to keep it at Media Horizons, New York.
Humana Delays Agency Search
DETROIT–Humana is postponing a search for a new shop “at least for a couple of months,” said Cheryl Fink, the Indiana consultant who was handling preliminary fact-finding. The Louisville, Ky.-based company is preparing to launch a new campaign from agency of record Hill, Holiday, Connors, Cosmopulos in Boston and has decided to put the search on hold, Fink said.
Tatham Readies First Red Lobster Work
CHICAGO–Euro RSCG Tatham’s first TV campaign for Red Lobster, set to break next week, couples scenes shot along the California coast and on Cape Cod in Massachusetts with food photography, sources said. Themed “Life on land is dry,” the campaign is intended to evoke memories of childhood seashore and beach visits.
Dunkin’ Donuts Breaks Ads Sans Fred
BOSTON–Dunkin’ Donuts this week unveils four commercials featuring the new tagline, “Something fresh is always brewin’ here.” The spots, created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, are the first since the coffee and doughnut chain retired pitchman Fred the Baker. The client described the 15-second ads as “highly visual” spots that focus on the quality of the products and the attention to detail that goes into preparation.
A-B Cuts Retainers, Moves Michelob
CHICAGO–Anheuser-Busch has pulled retainer fees from four agencies, sources said. One was The Glennon Co. in St. Louis, whose $17 million Michelob business was shifted last week to The Leap Partnership here. Also losing retainers were Schupp Co., St. Louis, for Bud Light, and Washington/Daniel Advertising, Chicago, for King Cobra and other malt liquor brands, sources said. The fourth agency could not be determined. Those agencies may continue to work with A-B on a project basis. DDB Needham in Chicago, A-B’s lead agency for Budweiser and Bud Light, also may be in line for a substantial reduction in the amount of its retainer from A-B as the brewer looks for ways to cut costs, sources said. A-B executives could not be reached for comment.
Unilever Announces Reorganization
NEW YORK–Unilever here has announced that three of its leading U.S. companies will be merged to form a single unit called Unilever Home & Personal Care USA. The companies are: Chesebrough-Pond’s, Greenwich, Conn.; Helene Curtis, Chicago; and Lever Brothers, New York. In addition, Unilever’s Shield soap brand, which has been dormant for the past several years, will be relaunched by J. Walter Thompson here, sources said.
Newswire Roundup
Pizza Hut president and chief concept officer Mike Rawlings drafted Scott Helding to fill a newly created chief advertising officer post at the Dallas-based chain. Helding retains his duties as vice president of advertising for the international units of Pizza Hut and sister chains Taco Bell and KFC Martin/Williams in Minneapolis is no longer agency of record for The Coleman Co. in Wichita, Kan., but may continue to do project work. The agency said Coleman is moving the $5-10 million account to Tarlow Advertising, New York. Jordan, McGrath, Case & Taylor, New York, has been awarded the estimated $20-25 million U.S. account for Tagamet HB 200, a SmithKline Beecham Consumer Healthcare brand previously at Ogilvy & Mather in New York Houston-based Exxon USA is reviewing the media portion of its $20 million account, currently handled by the Houston office of McCann-Erickson. McCann is defending Monsanto consolidated its $70 million media buying account for consumer and lawn and garden products at Young & Rubicam’s Media Edge unit in New York following a review involving two other roster shops, BBDO and Ogilvy & Mather DDB Needham won the $5-8 million ad account of VTEL, an Austin, Texas-based videoconferencing company, as expected [Adweek, Sept. 22].