BBDO Europe Gets New Chairman
NEW YORK–BBDO Worldwide has appointed Michael Baulk chairman of BBDO Europe. He takes over from Jean-Michel Goudard, president of international, who had been heading the European division on an interim basis since the resignation of David Wheldon last year. Baulk, 55, a member of the BBDO board of directors, is also chief executive of BBDO-owned AMV Group, formerly known as Abbott Mead Vickers, in the U.K.
Miller Revamps Marketing Team
CHICAGO–Miller Brewing has overhauled its sales and marketing division, the first major organizational moves at the Milwaukee brewery since John Bowlin and Bob Mikulay arrived from parent Philip Morris earlier this year. Among the brand directors with new assignments: Rich Lalley will oversee Miller Lite and new products; Chad Vincent will helm Miller Genuine Draft, Molson, Foster’s and Icehouse; and Mike Johnson takes over on Miller High Life, Red Dog, Meister Brau, Milwaukee’s Best, Magnum and Sharps, as well as brands acquired from Pabst and Stroh. Former MGD brand director Bruce Winterton resigned [see story, page 4].
Della Femina’s Tabloid Heartache
NEW YORK–Della Femina/Jeary and Partners abruptly terminated its relationship with American Media and The National Enquirer after the two sides failed to agree on compensation. “I think it’s tragic,” said shop president Michael Jeary, noting the amount of time, money and research invested in gaining the account. “But at some point you have to stand up and value your people and what you bring to the marketing mix.” The shop agreed to serve as a consultant until another agency is retained. Last month, AM split its account, awarding the $15 million Star magazine to Arnell Group Brand Consulting and the $15 million Enquirer assignment to DF/JP. “My financial terms of the deal were always upfront and all the same” for [Della Femina and Arnell], said David Pecker, president and CEO at American Media, noting Arnell will likely pick up both accounts. Pecker said his relationship with DF/JP was “very amicable.”
Mattel Splits $245 Mil. in Media Duties
LOS ANGELES–Mattel has awarded its media planning and buying business, estimated at $245 million, to incumbent Ogilvy & Mather and The Media Edge, both in New York, following a review that included incumbent Foote, Cone & Belding and Carat/ICG, both in Los Angeles. Mattel in El Segundo, Calif., said the consolidation has no bearing on creative duties, which remain with Ogilvy, Y&R and FCB.
Lincoln Gets California Treatment
DETROIT–Ford Motor Co.’s first campaign for Lincoln Mercury since it moved the division to California broke this weekend with TV spots from Young & Rubicam, which followed the client with an office of its own in Irvine, Calif. The $90 million launch of the Lincoln LS luxury sport sedan reflects the automaker’s goal of capturing a “bit of California’s flair.” The TV, print and outdoor campaign broke during the July 17 British Open golf telecast and in August magazines. Ads carry the new Lincoln brand tagline, “Lincoln. American luxury,” as well as the LS tag: “Wood. Leather. Adrenaline.”
TN Unveils Marketing Drive
CHICAGO–True North Communications has grouped its promotions, consulting, relationship marketing and branding units under a new division called Marketing Drive Worldwide, to be headquartered in Wilton, Conn., and London. The move is part of an “ongoing consolidation in below-the-line services” at TN, said David Bell, the holding company’s chief executive. Marketing Drive will be part of TN Diversified Companies, and managed by co-chief creative officers Wes Bray and Mark Timbrell. Other top executives will hail from TN shops Bozell Worldwide and Foote, Cone & Belding.
Newswire Roundup
Euro RSCG DSW Partners, Salt Lake City, has landed the estimated $20 million Xircom account after a review of undisclosed agencies. The Thousand Oaks, Calif., client makes PC Card products, which connect portable computer users to corporate networks and the Internet Euro RSCG Worldwide, the Havas Advertising-owned agency network, has consolidated its below-the-line services into one group, dubbed The Sales Machine. Based in New York, it will be headed by Daniel Morel, who will serve as CEO and will include consulting, sales promotion and direct, database and event marketing services CadmusCom’s Richmond, Va., office will be closed and its functions absorbed by the Atlanta office, graphic communications parent Cadmus Communications Corp. said last week. President Kelly O’Keefe will leave the company, which will now have combined billings of about $75 million Medicus Group International, a division of The MacManus Group, New York, has acquired HealthTech Solutions, a St. Louis-based information technology and educational services consultancy. Terms were not disclosed. Clients include Bristol Myers Squibb and Pharmacia & Upjohn The Bravo Group, New York, named Federico Traeger its new vice president, executive creative director, replacing Fernando Delgado. Traeger is an alumnus of Ted Bates Mexico, DMB&B Mexico and Bromley, Aguilar & Associates in San Antonio, where he was vice president, creative director Emmerling Post has won the $3 million advertising and media-buying account for Executive Jet’s NetJets program, which sells partial stakes in business jets to corporate clients BSMG Worldwide and Bozell Public Relations merged their Hong Kong operations under the BSMG Worldwide brand Applebee’s International named Foote, Cone & Belding, Chicago, as creative agency on its $35 million account. The Overland Park, Kan.-based client also hired Western Initiative Media Worldwide, Los Angeles, for media planning and buying. The other finalists were Campbell Mithun Esty, Minneapolis, and The Richards Group, Dallas.