CVS Embarks Upon Second Agency Review

BOSTON–CVS has hired Morgan, Anderson & Co. in New York to conduct a review to find an agency to handle creative chores. Incumbent Ingalls, Quinn & Johnson here has handled both creative and media duties. In March, CVS launched a review to replace Ingalls on its estimated $15-20 million media planning and buying account (Adweek, March 10). For that business, CVS is in discussions with several undisclosed New York buying shops, including TBS Media Management. Morgan, Anderson is also handling that evaluation process. Driving both reviews is CVS’ pending acquisition of rival Revco D.S., which has no media buying agency and uses The Saffer Group in Don Mills, Ontario, for creative duties. The winners of CVS’ separate creative and media reviews will eventually handle the combined CVS-Revco accounts, CVS has said.

Commercial for HIV Test to Air on Ellen

CHICAGO–Looking to capitalize on the huge gay audience expected for the upcoming episode of Ellen during which the lead character will acknowledge being gay, Home Access Health Corp. will advertise its home HIV test in six markets. The spot, from Arian, Lowe & Travis here, will mark the first time the company has advertised on network TV. The Ellen Morgan character on the ABC-TV show will come out as a lesbian in the April 30 episode.

GMO Creates First Campaign for Aerial

SAN FRANCISCO–Goldberg Moser O’Neill’s first campaign for Aerial Communications portrays the wireless phone provider as small and down-to-earth in an industry dominated by giants. TV, print, radio and outdoor ads by the San Francisco shop will introduce Chicago-based Aerial’s products to consumers and small businesses in six cities in the South and Midwest. The estimated $10 million campaign broke last week in Columbus, Ohio.

Ingalls Breaks Image Push for Telco

BOSTON–Ingalls, Quinn & Johnson unveiled its first work for Citizens Telecom since winning the Stamford, Conn.-based company’s ad account earlier this year. The company introduces itself as Citizens Communications in a campaign now rolling out in spot TV markets nationwide. A 30-second spot, called ‘Being Human,’ stresses service. The tagline is: ‘Talk with us.’

Clio Awards Will Return to New York

NEW YORK–After three years in San Francisco, the Clio Awards are returning to New York May 12-14. Thomas Haden Church, of Fox’s Ned & Stacey, will host the awards gala at the Town Hall Theater.

BJK&E Realigns Healthcare Marketing

NEW YORK–Bozell, Jacobs, Kenyon & Eckhardt is forming Bozell Wellness Worldwide. All of BJK&E’s healthcare marketing and communications services will be consolidated at the new entity. Bozell Wellness Worldwide will be managed by an 11-member operating board of senior executives, with BJK&E chief executive Chuck Peebler serving as chairman.

MasterCard Promotion From MVBMS

NEW YORK–Messner Vetere Berger McNamee Schmetterer/Euro RSCG, the promotional agency for MasterCard International, will launch national print and television ads supporting a MasterCard sweepstakes May 9. The contest is designed to make consumers more aware of businesses that accept payment by various cards, such as fast-food chains and dentists. The media buy includes USA Today, The New York Times, cable and network TV. Billings were not disclosed.

Romann & Tannenholz Unveils Tower Air Work

NEW YORK–Romann & Tannenholz here breaks its first work today for Tower Air since winning the $3-5 million account in late February. The new campaign, which introduces the tagline, ‘Tower Air: the perfect-sized airline,’ attempts to ‘move the airline beyond the cluster of low-cost airlines,’ according to Gad Romann, the shop’s creative director.

New Lime-A-Way Ads From Margeotes

NEW YORK–Margeotes/Fertitta + Partners here will launch a new TV spot for Lime-A-Way, a cleanser from Benckiser Consumer Products, Danbury, Conn. The 30-second ad is set in a science classroom where students try various means to remove sink stains. Only Lime-A-Way proves effective. The spot will break in 20-30 markets this week.

Newswire Roundup

The Israeli Ministry of Tourism has retained Christy MacDougall Mitchell, New York, as its agency of record. The shop defeated five other New York agencies for the estimated $6 million accountThe Leap Group, parent company of The Leap Partnership, last week acquired YAR Communications in New York, which specializes in multicultural brand management and reports billings approaching $200 millionDraftDirect, Chicago, made its first move beyond direct marketing with the acquisition last week of D.L. Blair, a sales promotion agency based in New York. More acquisitions can be expected, said Howard Draft, DraftDirect’s chief executive officerThe National Advertising Division of the Council of Better Business Bureaus, New York, has ruled that BreathAsure should modify advertising claims that the product ‘works with your digestive system and gets rid of bad breath for hours.’ Warner-Lambert challenged the advertising, which is created in-houseCMG Communications, New York, has won the $1-2 million Trump International Hotel and Tower account. A handful of undisclosed shops competed for the business. There was no incumbentCortland, N.Y.-based Smith Corona Corp. has chosen Partners & Shevack, New York, to handle creative and media duties. The estimated budget is $5-10 million. Finalists included Bozell Worldwide, New York, and The Martin Agency, Richmond, Va. Smith Corona spent $200,000 on advertising last yearKlein & Solin, New York, has won New Rochelle, N.Y.-based A.P. Products’ $6 million account without a review.

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